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‘Getting’ Twitter – An Aha! Moment
Click the audio player! Download: whats-new.mp3 Last week I was speaking with my longtime friend and colleague Keith Reynolds — a career-long technology guy who is now in the radiation security...
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Buyer Personae, Meet Brand Personalities
To celebrate the end of the week and get us groovin’ into the weekend hit the play button for pianist Gene Harris’ version of ‘Put it Where You Want It’. More about why this selection at the end of the...
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What’s Your Online Marketing Plan? A 4-step outline for success.
Today’s musical post has nothing to do with the marketing post. It has to do with the most beautiful week of the year – and an admitted bout of Spring fever. Everything’s bursting out in bloom. This...
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Welcome to the Promised Land: 7 Online Opportunities
Today’s musical post is ‘Ac-Cent-Tchuate the Positive’ sung by its creator, the great American composer Harold Arlen in a rare recording. Hope it gets you in the mood to consider this: Download:...
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Back on the Content Wagon
Jeff, the love of my life, was practicing his drums this morning to this killer big band tune from George Benson’s Big Boss Band album – “Without a Song.” It struck a chord because content is the...
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Inbound Marketing Summit 2010: Reflections on the Past Year and Where We Are Now
This post reflects on the past year, on the anniversary of this blog. It also looks ahead to how we can each do something new to positively influence our businesses and our lives. A fitting musical...
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What’s the Semantic Web? Watch Jeopardy!
Over the past couple of years I’ve attended several presentations on Web 3.0 – aka the Semantic Web – which has been touted as the next great thing online. Unfortunately, the presenters were all tech...
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Linked In Does Not Equal Opt In
Today’s tune – “Hearts Take Time” sung by blues/jazz vocalist and pianist Diane Schuur – refers to a romantic relationship gone wrong. This post is about the customer/client relationship online and how...
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Blogging Lessons from Dumas: More Words = More Money
Yikes! It’s the last day of May and to my horror I recognize that I haven’t yet posted to my blog this month. Yesterday something I read really got me focused on this. For years I’ve subscribed to a...
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Centerpiece of a Successful Inbound Marketing Plan: A Proven Process
Two posts ago I promised to talk about having an online marketing plan. I got distracted but am now tracking back to this important topic. Part of the post will be about Hubspot, the Boston company...
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